Licensed since 1923 Roth’s Wine Bar represents a slice of Mudgee’s history, and we wanted to reflect this in the brand. To help achieve this feel typewriter style fonts are used to compliment the overall vintage and historical theme. There is something to be said about the nostalgic and honest aesthetic of the text that typewriters produce, it is quite wonderful and certainly hit the mark on this project. Two separate fonts that reminded us of examples used in typewriters back in the day have been carried throughout the theme. From the menus to the wine labels, we’ve also designed layouts that remind us of documents and printed materials that were produced using typewriters.
Thanks to Rainbow Trumpet for giving our wine bar the brand refresh that it needed. They listened to what we were looking for and what they’ve created is absolutely perfect – blending modern aesthetics with the history of our venue, just what we were after! We highly recommend them to any new or existing business looking to stand out from the crowd.
Jordan Rowlands – Owner of Roth’s Wine Bar in Mudgee