Marea Farley is a counsellor who works out of a lovely space called The Therapy Room. We wanted to create a brand that was calming and natural, with an established feel that customers could trust. The challenge lay in integrating the existing AASW logo with the rest of the branding. For the primary logo, “Marea Farley,” we created a simple, hand-lettered design which gives the brand a personal feel, partnered with traditional fonts. For the main colour palette we used softer tints of the AASW logo which blends it seamlessly with the branding.
I felt very comfortable working with Netty from the get-go. I loved that she was friendly, natural and easy to talk to. I especially appreciated the fact that she let me take the time I needed to make decisions.
I was delighted with her ideas and, in particular, with the fact that she understood that ostensible simplicity is often the best design solution. I was surprised at how accurately her designs reflected my own personality and my approach to my work. It was clever of her to manage that after just one meeting!
– Marea Farley