For the Moothi billboard we needed people to see a cellar door with wine, food and amazing views while driving past at 100km per hour. We thought the best way to do this was to incorporate everything into one enticing photo, and I think we did it. All non essential text was also left out to help the motorists passing by firstly keep their eyes on the road as much as possible and secondly receive the critical information they need about this business. Minimalist and informative at the same time. Plus, what a view! We certainly wouldn’t mind sitting there on a sunny afternoon.
The billboard is up and it’s working already – within 3 days of erection we’ve had two people comment on it and how eye-catching it is. (Which is roughly how many people commented on the old one in 3 whole years). Thanks so much to Owen and Netty for taking the time to get the perfect shot and matching it with a great design – awesome job!
Jess Chreck – Owner of Moothi Estate in Mudgee